Privacy policy
Last updated: December 13, 2025
INTRODUCTION
Chivalry operates this store and website, including all related information, content, features, tools, products and services (the “Services”).
Chivalry is a brand operated by Ashtabhuja Retail, a business registered in India. Chivalry is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to personal information.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
PERSONAL INFORMATION WE COLLECT
“Personal information” means information that identifies, relates to, or can reasonably be linked to you.
Depending on how you interact with the Services, we may collect the following:
Information you provide directly
Name
Billing and shipping address
Email address
Phone number
Payment and transaction details
Account credentials and preferences
Communications with us (customer support, queries, feedback)
Information collected automatically
IP address
Device and browser information
Usage data (pages viewed, interactions, cart activity)
Cookies and similar technologies
Information from third parties
Payment processors
Delivery and logistics partners
Shopify and other service providers
Marketing and analytics partners
HOW WE USE YOUR PERSONAL INFORMATION
We use personal information to:
Process orders, payments, returns, and exchanges
Deliver products and provide customer support
Create and manage your account
Improve and personalize the Services
Communicate with you regarding orders, updates, or support
Send marketing and promotional communications (where permitted)
Detect and prevent fraud or misuse
Comply with legal and regulatory obligations
MARKETING COMMUNICATIONS
With your consent or where permitted by law, we may send promotional emails or messages.
You may opt out of marketing communications at any time by using the unsubscribe option in our messages. Transactional and service-related communications will still be sent when required.
DISCLOSURE OF PERSONAL INFORMATION
We may share your personal information:
With Shopify, payment gateways, logistics providers, and service vendors who help operate the Services
With marketing and analytics partners to improve advertising relevance
When required by law, court order, or government authority
In connection with a business transaction such as a merger or restructuring
With your consent or at your direction
We do not sell your personal information.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify. Shopify processes personal information to provide and improve the Services. Information submitted through the Services may be processed by Shopify and its partners, including outside India.
To learn more about Shopify’s privacy practices, visit:
https://privacy.shopify.com
COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate the Services, remember preferences, analyze traffic, and improve user experience. You may control cookies through your browser settings, though disabling them may affect functionality.
THIRD-PARTY LINKS
The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.
CHILDREN’S PRIVACY
The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us and we will take appropriate action.
DATA SECURITY AND RETENTION
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system is completely secure.
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
YOUR RIGHTS
Subject to applicable Indian law, you may have the right to:
Access your personal information
Request correction of inaccurate information
Request deletion of certain information
Withdraw consent where processing is based on consent
To exercise your rights, contact us using the details below. We may verify your identity before responding.
INTERNATIONAL DATA TRANSFERS
Your information may be transferred to and processed outside India, including by Shopify and its service providers. We take reasonable steps to ensure appropriate safeguards are in place.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised “Last updated” date. Continued use of the Services after changes constitutes acceptance.
CONTACT INFORMATION
If you have questions about this Privacy Policy or our data practices, or wish to exercise your rights, contact us at:
Brand Name: Chivalry
Legal Entity: Ashtabhuja Retail
Email: info@chivlry.com
Phone / WhatsApp: +91 84336 81710
Registered Address:
PLOT NO – 34, SHOP NO – 7,
SWARNA ANANT CHS,
SECTOR – 17, KOPARKHAIRANE,
NAVI MUMBAI, Thane,
Maharashtra – 400709, India